PRIVACY POLICY

Effective Date: 12/16/2025

Website: Easyriders.com

Company: Easyriders Inc. (“Easyriders,” “we,” “us,” or “our”)

What this Privacy Policy covers

This Privacy Policy explains how we collect, use, share, and protect personal information when you visit Easyriders.com, create an account, purchase products, subscribe to memberships, access digital content, or otherwise interact with us.

Information we collect

Information you provide

We may collect information you provide directly, including:

Account & membership details: name, email address, username, password (stored in encrypted/hashed form), membership level/status, and account preferences.
Purchases & checkout details: billing/shipping address, phone number, items purchased, and order history.
Support & communications: messages you send through contact forms, support requests, surveys, or other communications.
User content: comments or other content you submit (if enabled on the site).

Information collected automatically

When you use the site, we may collect:

Device & usage data: IP address, browser type, device identifiers, pages viewed, approximate location (based on IP), and referral/source information.
Cookies and similar technologies: used for essential site functions (login, cart, checkout), preferences, performance, and analytics.

Payment information (Stripe)

Payments are processed by Stripe. We do not store your full payment card number on our servers. Stripe may collect and process payment and fraud-prevention information as needed to complete transactions.

How we use your information

We use personal information to:

Create and manage your account and membership, including access to member-only content.
Process orders, payments, and deliveries (including digital access where applicable).
Provide customer support and respond to requests.
Send transactional messages (order confirmations, receipts, account notices, password resets).
Improve and maintain site performance, usability, and security.
Detect, prevent, and investigate fraud, abuse, or security incidents.
Comply with legal, tax, and accounting requirements.

How we share your information

We may share personal information in these situations:

Service providers

We share information with vendors that help us operate the site and deliver services (for example, website hosting, payment processing, email delivery, analytics, and customer support tools). These providers may use personal information only to perform services for us.

Payment processing (Stripe)

We share necessary transaction details with Stripe to process payments and help prevent fraud.

Shipping, fulfillment, and delivery partners

If you purchase physical items, we may share your name, shipping address, and order details with shipping carriers and fulfillment partners to deliver your order.

Legal and safety reasons

We may disclose information if required by law or if we believe disclosure is necessary to protect our rights, users, or the public (including fraud prevention and security purposes).

Business transfers

If we’re involved in a merger, acquisition, financing, reorganization, bankruptcy, or sale of assets, information may be transferred as part of that transaction.

Cookies, analytics, and tracking

We use cookies and similar technologies for:

Essential functions (account login, cart, checkout, security)
Preferences (remembering settings)
Performance & analytics (understanding site usage and improving the experience)

You can control cookies through your browser settings. Note: Disabling certain cookies may affect site functionality (e.g., staying logged in or completing checkout).

Email and marketing choices

You can opt out of marketing emails at any time by using the unsubscribe link in the email. Even if you opt out of marketing messages, we may still send important transactional or account-related messages (like order confirmations and password resets).

Data retention

We keep personal information only as long as necessary to:

Maintain your account and memberships
Provide services and complete transactions
Meet legal, tax, and accounting obligations
Resolve disputes and enforce agreements

Security

We use reasonable technical and organizational safeguards to protect personal information. However, no system is 100% secure, and we cannot guarantee absolute security.

Your privacy rights

Depending on where you live, you may have rights to request:

Access to the personal information we have about you
Correction of inaccurate information
Deletion of personal information (subject to legal and operational exceptions)
A copy of your personal information (portability)
Opt-out of certain types of processing, where applicable

To make a request, contact us by CLICKING HERE.

We may need to verify your identity before fulfilling certain requests.

Children’s privacy

Easyriders.com is not intended for children under 16. We do not knowingly collect personal information from children. If you believe a child has provided personal information, contact us, and we will take appropriate steps to delete it.

International visitors

If you access the site from outside the United States, you understand that your information may be processed and stored in the United States and other locations where our service providers operate.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time. The updated version will be posted on this page with a revised “Effective Date.”

Contact us

Questions about privacy or this policy?

Easyriders Inc.

P.O. Box 215

Sturgis, SD 57785

Use our Contact form by CLICKING HERE.